Developer Content & Community Strategies For Engineering Leaders
Every couple of weeks, I’ll share a micro-strategy to help build up your engineering organisation and grow your developer brand.
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Join 370+ engineering and technology leaders…
I’ve worked with engineering orgs, big and small
Hear From Other Engineers
I’ve had the honor of helping some great engineering leaders and tech leads to share their expertise and experience, so don’t trust me. Trust them, even if you’re not sure about me just yet:
IBB’s approach opened my eyes to content writing. I’ve learned a lot and will use all of the useful information I received. He is an awesome mentor who has a lot of experience and a down-to-Earth approach to teaching.
Anja Hula
Engineering Director
Suprisingly good workshop with a lot of helpful and concrete advice on how to approach and improve your writing. Recommended!
Luka Staudacher
Senior Engineering Manager
If you want to learn how to create better blog posts or technical articles, then you should learn from IBB. You will learn useful tips and tricks that you can actually apply to your articles and make them better.
Bruno Hemar
Principal Engineer
I’d had ideas for writing for years, but never had the courage to start. Lack of motivation, confidence, or simply not knowing how to structure an article always held me back. This workshop really helped me overcome those barriers. I went from having no idea what to write about, to completing a full article—and even creating material for another one.
Marin Marsic
Senior Android Engineer
A fantastic workshop for anyone hiding unpublished articles inside them! Take the leap and learn the techniques of shaping your writing.
Toni Bakarcic
Engineering Manager
It was fun and inspiring. After more than ten years away from writing, I felt motivated again—and reminded just how challenging (and rewarding) writing can be.
Alen Framic
Senior Software Developer
You might think you already know how to write about your work and that there’s nothing new to learn. But after a workshop with IBB, you’ll quickly realize how wrong that assumption is.
Mislav Cotic
IT Business Analyst
Your Engineering Editor
Hi, I’m IBB 👋
I’ve spent more than 15 years at the intersection of developer communities and tech journalism — building one of Europe’s top tech media ventures, which I exited to a fast-growing unicorn. That experience taught me how to tell real engineering stories.
At Infobip, I lead the Developer Experience, Content and Startup department – working with our 800 strong engineering department to build our developer brand and community while improving our experience for builders.
Can we do it? I’m sharing everything I learn, from building our internal developer content culture to scaling our global Shift magazine and conferences, as well as my original venture – Netokracija. Learn more about me…
You can follow along the journey through my newsletter ↓
Get One Proven Developer Content Strategy Per Week
Join today and I’ll send you one micro-strategy every couple of weeks to help build up your engineering organisation and grow your developer brand.
Email Address
Join 370+ engineering and technology leaders…