Clear Writing Builds Better Engineering Organisations
Less code. More writing. Bigger impact. I’m sharing our journey to growing Infobip’s developer community by helping our engineers write better while running a global developer magazine and conference. We’re learning—and so will you.
Hi, I’m IBB. I’m the Director of Developer Experience and Content at the bootstrapped unicorn Infobip – where I founded the award-winning Shift developer magazine. Previously, I built one of the leading tech media ventures in Europe.
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Weekly essays on engineering… great content!
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What people are saying
★★★★★
IBB’s writing workshop opened my eyes to content writing. I’ve learned a lot and will use all of the useful information I received in writing! Ivan is an awesome mentor who has a lot of experience and a Down-to-Earth approach to teaching.
Ana Hula
Engineering Director
★★★★★
IBB had lot of helpful and concrete advice on how to approach and improve your writing. Recommended!
Luka Staudacher
Senior Engineering Manager
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Hi, I’m IBB and I build developer content & community
With years of experience in the digital realm, Blake’s expertise shines through in his insightful newsletter, where he shares actionable advice, industry insights, and proven strategies tailored to help creatives monetize their talents and grow thriving digital businesses.
Blake is a passionate creative entrepreneur and seasoned writer dedicated to empowering fellow creatives on their journey to success.
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Blake Portis is a 3x founder with 10 years experience in growing creative businesses. Now he’s the writer of Creative Minds.