Hi, I’m IBB. I help engineers show their expertise based on 15 years of working at the intersection of tech communities, developer communities and tech journalism.
I Help Your Engineering Org Grow Your Business
Whether it’s through company workshops, 1-on-1 sessions or strategic consulting – I’ve worked with CTOs and their teams to create trust with clients, partners, potential hires and even their own leadership.
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I regularly share actionable insights from working with some of the world’s best engineering orgs, including leading Developer Experience at Infobip, one of Europe’s most underrated success stories:
- You’ll learn how we scaled a unique developer-to-business (D2B) content and community strategy, creating trust with clients, partners and potential hires;
- By scaling a culture and process of content co-creation in an organisation of 800+ engineers;
- …which grew our developer brand, inside and outside the organisation!
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Hear From Other Engineers
I’ve had the honor of helping some great engineering leaders and tech leads to help them share their expertise and experience, so… don’t trust me – trust your peers:
IBB’s approach opened my eyes to content writing. I’ve learned a lot and will use all of the useful information I received. He is an awesome mentor who has a lot of experience and a down-to-Earth approach to teaching.
Anja Hula
Engineering Director
Suprisingly good workshop with a lot of helpful and concrete advice on how to approach and improve your writing. Recommended!
Luka Staudacher
Senior Engineering Manager
If you want to learn how to create better blog posts or technical articles, then you should learn from IBB. You will learn useful tips and tricks that you can actually apply to your articles and make them better.
Bruno Hemar
Principal Engineer
I’d had ideas for writing for years, but never had the courage to start. Lack of motivation, confidence, or simply not knowing how to structure an article always held me back. This workshop really helped me overcome those barriers. I went from having no idea what to write about, to completing a full article—and even creating material for another one.
Marin Marsic
Senior Android Engineer
A fantastic workshop for anyone hiding unpublished articles inside them! Take the leap and learn the techniques of shaping your writing.
Toni Bakarcic
Engineering Manager
It was fun and inspiring. After more than ten years away from writing, I felt motivated again—and reminded just how challenging (and rewarding) writing can be.
Alen Framic
Senior Software Developer
You might think you already know how to write about your work and that there’s nothing new to learn. But after a workshop with IBB, you’ll quickly realize how wrong that assumption is.
Mislav Cotic
IT Business Analyst
Your Engineering Editor
Hi, I’m IBB
I’ve spent more than 15 years at the intersection of developer communities and tech journalism — building one of Europe’s top tech media ventures, which I exited to a fast-growing unicorn. That experience taught me how to tell real engineering stories.
At Infobip, I lead the Developer Experience, Content and Startup department – working with our 800 strong engineering department to build our developer brand and community while improving our experience for builders.
Can we do it? I’m sharing everything I learn, from building our internal developer content culture to scaling our global Shift magazine and conferences, as well as my original venture – Netokracija. Learn more about me…
You can follow along the journey through my newsletter ↓
Developer Content & Community Strategies For Engineering Leaders
One micro-strategy every couple of weeks to help build up your engineering organisation and grow your developer brand.
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